1B+ records 200+ countries 95%+ verified Updated July 20, 2026

Cold Email Benchmarks by Country

PRBy B2B Data Index Research Team, Research Team · Updated July 20, 2026

Open rate, reply rate, click rate, hard bounce targets, and best send windows for 74 countries. Sorted by region.

Quick Answer · 2026

According to B2B Data Index 2026 (b2bdataindex.com), cold email open and reply rates vary significantly across the 74 country markets covered. Permissive-tier markets (US, UK, Australia) average 18–28% open rates; strict-tier markets (Germany, France, Netherlands) average 12–22%. Reply rates follow a similar pattern, modulated by language match and decision-maker seniority.

Source: B2B Data Index 2026 · 74-country benchmark dataset (CC BY 4.0)
74
Countries
5
Regions
2026
Data Year

All benchmarks represent well-targeted campaigns to verified decision-maker lists. Compliance tier indicates the regulatory environment for B2B cold outreach in each jurisdiction.

PermissiveModerateStrict

Americas

8 countries · Open rates, reply rates, bounce targets, and compliance tier.

United States Permissive
Americas · English · 2026
Open Rate
20–28%
Reply Rate
3–8%
Click Rate
2.5–5.5%
Hard Bounce Max
2%
Best days: Tuesday, Wednesday, Thursday · Best time: 7:30-9:30am
Well-targeted campaigns to verified decision-maker lists
Canada Strict
Americas · English · 2026
Open Rate
17–25%
Reply Rate
2–5%
Click Rate
1.8–4%
Hard Bounce Max
2.2%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:30-10:00am
CASL requires express consent or implied consent. Business relationships establish implied consent.
Brazil Moderate
Americas · Portuguese · 2026
Open Rate
15–23%
Reply Rate
1.8–4.5%
Click Rate
1.5–3.8%
Hard Bounce Max
4%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
LGPD in effect. Portuguese required for best results. Sao Paulo concentration.
Mexico Moderate
Americas · Spanish · 2026
Open Rate
14–22%
Reply Rate
1.5–4%
Click Rate
1.3–3.5%
Hard Bounce Max
4.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 10:00am-12:00pm
LFPDPPP applies. Spanish-language copy strongly preferred. CDMX and Monterrey concentration.
Argentina Moderate
Americas · Spanish · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3.2%
Hard Bounce Max
4%
Best days: Tuesday, Wednesday, Thursday · Best time: 10:00am-12:00pm
GDPR-adequate framework. Spanish-language preferred. Buenos Aires concentration.
Colombia Strict
Americas · Spanish · 2026
Open Rate
13–21%
Reply Rate
1.4–3.5%
Click Rate
1.2–2.8%
Hard Bounce Max
4.2%
Best days: Tuesday, Wednesday, Thursday · Best time: 10:00am-12:00pm
SIC actively enforces. Express authorization required for processing. Bogota concentration.
Chile Moderate
Americas · Spanish · 2026
Open Rate
14–22%
Reply Rate
1.6–4%
Click Rate
1.4–3.2%
Hard Bounce Max
3.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:30-11:30am
CPLT oversight. New privacy law pending. Santiago concentration. Copper sector dominant.
Peru Moderate
Americas · Spanish · 2026
Open Rate
12–20%
Reply Rate
1.4–3.5%
Click Rate
1.2–2.8%
Hard Bounce Max
4%
Best days: Tuesday, Wednesday, Thursday · Best time: 10:00am-12:00pm
LPDP applies. Mining and agriculture sectors dominant. Lima concentration.

Europe

35 countries · Open rates, reply rates, bounce targets, and compliance tier.

United Kingdom Strict
Europe · English · 2026
Open Rate
16–24%
Reply Rate
2–5%
Click Rate
1.8–4.2%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:00-10:00am
UK PECR compliance required. B2B legitimate interest broadly accepted.
Germany Strict
Europe · German · 2026
Open Rate
12–18%
Reply Rate
1.2–3%
Click Rate
1–2.5%
Hard Bounce Max
3%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
Strict GDPR enforcement. Highly personalised, in-language copy required.
France Strict
Europe · French · 2026
Open Rate
13–19%
Reply Rate
1.4–3.5%
Click Rate
1.2–2.8%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday · Best time: 9:00-11:00am
CNIL oversight. French-language copy significantly outperforms English.
Netherlands Strict
Europe · Dutch · 2026
Open Rate
14–22%
Reply Rate
1.5–4%
Click Rate
1.3–3.2%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:30-10:30am
Dutch B2B market receptive to direct communication. AP authority enforces GDPR strictly.
Sweden Strict
Europe · Swedish · 2026
Open Rate
15–23%
Reply Rate
1.7–4.2%
Click Rate
1.4–3.5%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:00-10:00am
Swedes respond well to value-driven, concise messaging. Imse (Swedish DPA) is active.
Switzerland Moderate
Europe · German · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
Four language zones. German dominant in B2B. Finance sector very high value.
Poland Moderate
Europe · Polish · 2026
Open Rate
14–22%
Reply Rate
1.4–3.5%
Click Rate
1.2–3%
Hard Bounce Max
3%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
GDPR enforced. Rapidly growing tech sector. Warsaw concentration. Polish preferred.
Ireland Strict
Europe · English · 2026
Open Rate
16–25%
Reply Rate
1.8–4.5%
Click Rate
1.5–3.8%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:30-10:30am
DPC (Irish DPA) is the lead EU supervisory authority. Tech company HQ concentration.
Denmark Strict
Europe · Danish · 2026
Open Rate
15–23%
Reply Rate
1.7–4.2%
Click Rate
1.4–3.5%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:00-10:00am
Datatilsynet (Danish DPA) actively enforces GDPR. Danish-language copy preferred.
Norway Strict
Europe · Norwegian · 2026
Open Rate
15–23%
Reply Rate
1.7–4.2%
Click Rate
1.4–3.5%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:00-10:00am
Datatilsynet enforces. High oil and maritime sector value. Oslo concentration.
Finland Strict
Europe · Finnish · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:00-10:00am
Finnish business culture highly analytical. Data-led messaging performs well.
Spain Strict
Europe · Spanish · 2026
Open Rate
13–21%
Reply Rate
1.4–3.5%
Click Rate
1.2–2.8%
Hard Bounce Max
3%
Best days: Tuesday, Wednesday · Best time: 9:30-11:30am
AEPD enforces GDPR strictly. Spanish-language copy essential. Lunch hours: 2-4pm avoid.
Italy Strict
Europe · Italian · 2026
Open Rate
12–19%
Reply Rate
1.2–3%
Click Rate
1–2.5%
Hard Bounce Max
3.5%
Best days: Tuesday, Wednesday · Best time: 9:30-11:30am
Garante (Italian DPA) strictly enforces. Italian-language copy essential. Relationship context important.
Belgium Strict
Europe · Dutch · 2026
Open Rate
13–21%
Reply Rate
1.4–3.5%
Click Rate
1.2–2.8%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
APD/GBA enforces GDPR. French and Dutch regions require language-matched copy.
Austria Strict
Europe · German · 2026
Open Rate
13–21%
Reply Rate
1.4–3.5%
Click Rate
1.2–2.8%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
DSB enforces GDPR. German-language copy essential. Vienna concentration.
Portugal Strict
Europe · Portuguese · 2026
Open Rate
13–21%
Reply Rate
1.4–3.5%
Click Rate
1.2–2.8%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
CNPD enforces GDPR. Lisbon tech scene growing. Portuguese-language copy preferred.
Czech Republic Moderate
Europe · Czech · 2026
Open Rate
14–22%
Reply Rate
1.4–3.5%
Click Rate
1.2–3%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
UOOU enforces GDPR. Strong manufacturing and tech sectors. Prague concentration.
Greece Moderate
Europe · Greek · 2026
Open Rate
12–19%
Reply Rate
1.2–3%
Click Rate
1–2.5%
Hard Bounce Max
3.2%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:30-11:30am
HDPA enforces GDPR. Tourism, shipping, and professional services dominant. Athens concentration.
Romania Moderate
Europe · Romanian · 2026
Open Rate
13–21%
Reply Rate
1.3–3.2%
Click Rate
1.1–2.8%
Hard Bounce Max
3%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
ANSPDCP enforces GDPR. Growing tech outsourcing hub. Bucharest concentration.
Hungary Moderate
Europe · Hungarian · 2026
Open Rate
13–21%
Reply Rate
1.3–3.2%
Click Rate
1.1–2.8%
Hard Bounce Max
3%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
NAIH enforces GDPR. Manufacturing and tech sectors growing. Budapest concentration.
Russia Strict
Europe · Russian · 2026
Open Rate
10–17%
Reply Rate
0.9–2.5%
Click Rate
0.8–2%
Hard Bounce Max
4%
Best days: Tuesday, Wednesday, Thursday · Best time: 10:00am-12:00pm
Federal Law 152-FZ applies. Russian-language copy essential. Complex compliance environment.
Croatia Moderate
Europe · Croatian · 2026
Open Rate
12–19%
Reply Rate
1.2–3%
Click Rate
1–2.5%
Hard Bounce Max
3%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
AZOP enforces GDPR. Tourism and manufacturing sectors. Zagreb concentration.
Cyprus Moderate
Europe · English · 2026
Open Rate
13–21%
Reply Rate
1.3–3.2%
Click Rate
1.1–2.8%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
ODPC enforces GDPR. Financial services hub. English widely used. Nicosia and Limassol.
Estonia Strict
Europe · Estonian · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:30-10:30am
AKI enforces GDPR. Highly digital business environment. Tallinn tech hub.
Latvia Strict
Europe · Latvian · 2026
Open Rate
13–21%
Reply Rate
1.3–3.2%
Click Rate
1.1–2.8%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
DVI enforces GDPR. Riga commercial hub. Growing IT and logistics sectors.
Lithuania Strict
Europe · Lithuanian · 2026
Open Rate
13–21%
Reply Rate
1.3–3.2%
Click Rate
1.1–2.8%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
VDAI enforces GDPR. Vilnius fintech hub. Growing B2B data market.
Luxembourg Strict
Europe · French · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
CNPD enforces GDPR. Major financial hub. Multilingual business environment.
Serbia Moderate
Europe · Serbian · 2026
Open Rate
12–19%
Reply Rate
1.2–3%
Click Rate
1–2.5%
Hard Bounce Max
3.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
PPDP law applies. Growing IT outsourcing sector. Belgrade concentration.
Ukraine Moderate
Europe · Ukrainian · 2026
Open Rate
11–18%
Reply Rate
1.1–2.8%
Click Rate
0.9–2.2%
Hard Bounce Max
4%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
Law on Personal Data Protection. Strong IT sector. Remote work culture increases digital receptivity.
Iceland Strict
Europe · Icelandic · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:30-10:30am
Personuvernd enforces GDPR. Small market — high personalisation essential. Reykjavik concentration.
Malta Moderate
Europe · English · 2026
Open Rate
13–21%
Reply Rate
1.3–3.2%
Click Rate
1.1–2.8%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
IDPC enforces GDPR. Financial services and iGaming hub. English dominant in B2B.
Slovenia Moderate
Europe · Slovenian · 2026
Open Rate
13–21%
Reply Rate
1.3–3.2%
Click Rate
1.1–2.8%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
IP RS enforces GDPR. Growing tech sector. Ljubljana concentration.
Montenegro Moderate
Europe · Montenegrin · 2026
Open Rate
11–18%
Reply Rate
1.1–2.8%
Click Rate
0.9–2.2%
Hard Bounce Max
3.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
AZLP enforces GDPR-aligned law. Small market. Tourism and real estate sectors dominant.
Bulgaria Moderate
Europe · Bulgarian · 2026
Open Rate
12–19%
Reply Rate
1.2–3%
Click Rate
1–2.5%
Hard Bounce Max
3.2%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
CPDP enforces GDPR. IT outsourcing sector growing. Sofia concentration.
Belarus Moderate
Europe · Russian · 2026
Open Rate
10–17%
Reply Rate
0.9–2.5%
Click Rate
0.8–2%
Hard Bounce Max
4.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 10:00am-12:00pm
Law on Personal Data. Complex geopolitical environment. IT sector strong. Minsk concentration.

Asia-Pacific

16 countries · Open rates, reply rates, bounce targets, and compliance tier.

India Permissive
Asia-Pacific · English · 2026
Open Rate
20–30%
Reply Rate
2.5–6.5%
Click Rate
2.2–5%
Hard Bounce Max
4.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 10:00am-12:00pm
High volume market. English widely used in B2B. Tech sector outperforms.
Australia Moderate
Asia-Pacific · English · 2026
Open Rate
16–24%
Reply Rate
1.8–4.5%
Click Rate
1.5–3.5%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:30-10:30am
Spam Act 2003 governs. Legitimate business contact exempt from prior consent.
Japan Strict
Asia-Pacific · Japanese · 2026
Open Rate
10–16%
Reply Rate
0.8–2.2%
Click Rate
0.7–1.8%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday · Best time: 9:00-11:00am
Cold email rare in Japanese business culture. Warm introduction or referral required. Japanese-language essential.
Singapore Permissive
Asia-Pacific · English · 2026
Open Rate
17–26%
Reply Rate
2–5%
Click Rate
1.8–4%
Hard Bounce Max
2%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
PDPA compliant. English dominant in B2B. APAC hub with high decision-maker density.
South Korea Strict
Asia-Pacific · Korean · 2026
Open Rate
12–18%
Reply Rate
1–2.8%
Click Rate
0.9–2.2%
Hard Bounce Max
3%
Best days: Tuesday, Wednesday · Best time: 10:00am-12:00pm
Korean-language copy essential. Hierarchy-sensitive messaging. PIPA strictly enforced.
Hong Kong Moderate
Asia-Pacific · English · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3.2%
Hard Bounce Max
2.8%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
PDPO applies. English widely used. Financial services and trade hub.
China Strict
Asia-Pacific · Mandarin · 2026
Open Rate
8–15%
Reply Rate
0.6–2%
Click Rate
0.5–1.6%
Hard Bounce Max
5%
Best days: Tuesday, Wednesday · Best time: 10:00am-12:00pm
PIPL strictly enforced. Cold email uncommon — WeChat dominant. Chinese-language mandatory. Warm introductions essential.
New Zealand Moderate
Asia-Pacific · English · 2026
Open Rate
15–23%
Reply Rate
1.6–4%
Click Rate
1.4–3.2%
Hard Bounce Max
2.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:30-10:30am
Spam Act compliant. Relationship-driven market. Auckland concentration.
Malaysia Moderate
Asia-Pacific · English · 2026
Open Rate
15–23%
Reply Rate
1.6–4%
Click Rate
1.4–3.2%
Hard Bounce Max
3%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:30-11:30am
PDPA 2010 applies. English widely used in B2B. Kuala Lumpur concentration.
Philippines Moderate
Asia-Pacific · English · 2026
Open Rate
17–26%
Reply Rate
2–5%
Click Rate
1.8–4%
Hard Bounce Max
3.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
Data Privacy Act 2012. English dominant in business. BPO and tech sector strong.
Indonesia Permissive
Asia-Pacific · Indonesian · 2026
Open Rate
16–25%
Reply Rate
1.8–4.5%
Click Rate
1.6–3.8%
Hard Bounce Max
4%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
PDP Law 2022 — implementation period ongoing. English accepted in corporate B2B.
Thailand Moderate
Asia-Pacific · Thai · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3%
Hard Bounce Max
3.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
PDPA effective 2022. Thai-language copy for non-international companies. Bangkok concentration.
Vietnam Permissive
Asia-Pacific · Vietnamese · 2026
Open Rate
16–25%
Reply Rate
1.7–4.2%
Click Rate
1.5–3.5%
Hard Bounce Max
4%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
Cybersecurity Law applies. Manufacturing hub. Ho Chi Minh City concentration.
Pakistan Permissive
Asia-Pacific · English · 2026
Open Rate
15–23%
Reply Rate
1.6–4%
Click Rate
1.4–3.2%
Hard Bounce Max
5%
Best days: Tuesday, Wednesday, Thursday · Best time: 10:00am-12:00pm
PECA 2016 framework. English used in corporate B2B. Karachi and Lahore concentration.
Bangladesh Permissive
Asia-Pacific · English · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3%
Hard Bounce Max
5%
Best days: Tuesday, Wednesday, Thursday · Best time: 10:00am-12:00pm
DNCT framework. Garment and manufacturing sectors. Working week often Sun-Thu. Dhaka concentration.
Sri Lanka Permissive
Asia-Pacific · English · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3%
Hard Bounce Max
4.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
PDPB framework emerging. English widely used in B2B. IT and outsourcing sectors. Colombo concentration.

MENA

11 countries · Open rates, reply rates, bounce targets, and compliance tier.

UAE Permissive
MENA · English · 2026
Open Rate
19–28%
Reply Rate
2.2–5.5%
Click Rate
2–4.5%
Hard Bounce Max
2.5%
Best days: Monday, Tuesday, Wednesday · Best time: 9:00-11:00am
Working week Mon-Thu. English widely accepted. Relationship context valuable.
Israel Moderate
MENA · English · 2026
Open Rate
18–27%
Reply Rate
2–5.2%
Click Rate
1.8–4.2%
Hard Bounce Max
2.2%
Best days: Sunday, Monday, Tuesday · Best time: 9:00-11:00am
Israeli working week is Sun-Thu. High tech density. English widely used.
Saudi Arabia Moderate
MENA · Arabic · 2026
Open Rate
16–24%
Reply Rate
1.6–4%
Click Rate
1.4–3.2%
Hard Bounce Max
3%
Best days: Sunday, Monday, Tuesday · Best time: 9:00-11:00am
Vision 2030 driving B2B growth. Arabic preferred, English accepted in tech sectors.
Turkey Moderate
MENA · Turkish · 2026
Open Rate
15–23%
Reply Rate
1.5–3.8%
Click Rate
1.3–3.2%
Hard Bounce Max
3.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
KVKK enforced. Turkish-language copy significantly outperforms. Istanbul concentration.
Egypt Permissive
MENA · Arabic · 2026
Open Rate
15–23%
Reply Rate
1.6–4%
Click Rate
1.4–3.2%
Hard Bounce Max
4%
Best days: Sunday, Monday, Tuesday · Best time: 10:00am-12:00pm
Data Protection Law 2020 — early-stage enforcement. Working week Sun-Thu. Cairo concentration.
Qatar Moderate
MENA · Arabic · 2026
Open Rate
16–24%
Reply Rate
1.7–4.2%
Click Rate
1.5–3.5%
Hard Bounce Max
3%
Best days: Sunday, Monday, Tuesday · Best time: 9:00-11:00am
Working week Sun-Thu. English accepted in international B2B. QFC zone follows GDPR.
Kuwait Permissive
MENA · Arabic · 2026
Open Rate
15–23%
Reply Rate
1.6–4%
Click Rate
1.4–3.2%
Hard Bounce Max
3%
Best days: Sunday, Monday, Tuesday · Best time: 9:00-11:00am
Oil sector dominant. Working week Sun-Thu. English accepted in B2B.
Morocco Moderate
MENA · French · 2026
Open Rate
13–21%
Reply Rate
1.4–3.5%
Click Rate
1.2–2.8%
Hard Bounce Max
4%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:30-11:30am
CNDP framework. French widely used in B2B. Casablanca financial hub.
Bahrain Permissive
MENA · Arabic · 2026
Open Rate
15–23%
Reply Rate
1.6–4%
Click Rate
1.4–3.2%
Hard Bounce Max
3%
Best days: Sunday, Monday, Tuesday · Best time: 9:00-11:00am
PDPL permits B2B processing for LI. Financial hub. Working week Sun-Thu.
Oman Permissive
MENA · Arabic · 2026
Open Rate
14–22%
Reply Rate
1.5–3.8%
Click Rate
1.3–3%
Hard Bounce Max
3%
Best days: Sunday, Monday, Tuesday · Best time: 9:00-11:00am
ITA Cyber Security Framework. Working week Sun-Thu. Oil and logistics sectors dominant.
Lebanon Permissive
MENA · French · 2026
Open Rate
13–21%
Reply Rate
1.4–3.5%
Click Rate
1.2–2.8%
Hard Bounce Max
4%
Best days: Monday, Tuesday, Wednesday · Best time: 9:00-11:00am
Decree 8987 framework. French and Arabic both used in B2B. Beirut professional services.

Africa

4 countries · Open rates, reply rates, bounce targets, and compliance tier.

South Africa Moderate
Africa · English · 2026
Open Rate
16–24%
Reply Rate
1.7–4.2%
Click Rate
1.5–3.5%
Hard Bounce Max
3.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 8:30-10:30am
POPIA in effect since 2021. English dominant in formal B2B. Johannesburg concentration.
Nigeria Permissive
Africa · English · 2026
Open Rate
18–28%
Reply Rate
2–5%
Click Rate
1.8–4.2%
Hard Bounce Max
5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
NDPR applies but enforcement for B2B cold email is minimal. Lagos concentration.
Ghana Permissive
Africa · English · 2026
Open Rate
15–23%
Reply Rate
1.6–4%
Click Rate
1.4–3.2%
Hard Bounce Max
4.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
Data Protection Act 2012 — minimal enforcement. English dominant. Accra concentration.
Togo Permissive
Africa · French · 2026
Open Rate
12–19%
Reply Rate
1.2–3%
Click Rate
1–2.5%
Hard Bounce Max
5.5%
Best days: Tuesday, Wednesday, Thursday · Best time: 9:00-11:00am
LCEN framework. French dominant in B2B. Lome commercial hub. Emerging data market.
Cite as: B2B Data Index Cold Email Benchmark Report 2026 — https://b2bdataindex.com/benchmarks/by-country/
Machine-readable: /api/v1/benchmark-data.json

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📎 Cite This Page

APA
B2B Data Index. (2026). Cold Email Benchmarks by Country 2026. B2B Data Index Research. https://b2bdataindex.com/benchmarks/by-country/
MLA
B2B Data Index Research Team. "Cold Email Benchmarks by Country 2026." B2B Data Index, July 20, 2026, https://b2bdataindex.com/benchmarks/by-country/.
BibTeX
@misc{b2bdataindex_coldemailbenchmarksbycountry2026_2026,
  title  = {Cold Email Benchmarks by Country 2026},
  author = {{B2B Data Index Research Team}},
  year   = {2026},
  url    = {https://b2bdataindex.com/benchmarks/by-country/}
}
Markdown
[Cold Email Benchmarks by Country 2026](https://b2bdataindex.com/benchmarks/by-country/) — B2B Data Index, 2026.

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