B2B Data Pricing Guides — 2026
How 18 major providers actually price — quote-based contracts, credit tiers, freemium ladders — decoded one by one. Enterprise sales-intelligence subscriptions typically run from roughly $5,000 to $15,000+ per year, while static list brokers sell one-time datasets from under $100.
Enterprise sales-intelligence subscriptions typically run from roughly $5,000 to $15,000+ per year, while static list brokers sell one-time datasets from under $100.
#How to use these guides
Each guide answers three questions vendors' own pages avoid: what pricing model you're entering (quote-based contract, credit meter, freemium ladder — the model predicts your cost trajectory better than any advertised number), which factors actually move your price (the negotiation levers for quoted vendors, the tier triggers for published ones), and when the model itself is the wrong shape for your need. The recurring finding across all 18: subscription platforms price for continuous prospecting motions, so campaign-shaped buyers structurally overpay on any of them — the fix is a different purchase shape, not a harder negotiation. Compare every option on one transferable number: verified usable contacts per dollar for your specific segment.
| Provider | Pricing model | Guide |
|---|---|---|
| ZoomInfo | Custom-quoted annual contracts | ZoomInfo pricing explained |
| Apollo.io | Freemium + tiered subscriptions | Apollo.io pricing explained |
| Cognism | Custom-quoted subscriptions | Cognism pricing explained |
| Lusha | Freemium + credit tiers | Lusha pricing explained |
| Seamless.AI | Freemium + subscription tiers | Seamless.AI pricing explained |
| UpLead | Published credit tiers | UpLead pricing explained |
| Hunter.io | Freemium + published tiers | Hunter.io pricing explained |
| Snov.io | Freemium + credit tiers | Snov.io pricing explained |
| RocketReach | Published lookup tiers | RocketReach pricing explained |
| Kaspr | Freemium + credit tiers | Kaspr pricing explained |
| Lead411 | Published subscription tiers | Lead411 pricing explained |
| SalesIntel | Custom-quoted subscriptions | SalesIntel pricing explained |
| Clearbit (HubSpot Breeze) | Platform-bundled | Clearbit (HubSpot Breeze) pricing explained |
| LinkedIn Sales Navigator | Published per-seat subscriptions | LinkedIn Sales Navigator pricing explained |
| Instantly | Published subscription + database add-on | Instantly pricing explained |
| ListKit | Credit-based done-for-you | ListKit pricing explained |
| BookYourData | Published pay-as-you-go credits | BookYourData pricing explained |
| Data Axle | Licensing and custom quotes | Data Axle pricing explained |
Or skip the pricing maze
LeadsBlue prices every database as a one-time purchase rather than an annual subscription, which is the primary cost difference versus platforms like ZoomInfo, Apollo, and Cognism.
See LeadsBlue published pricesFrequently asked questions
Why don't enterprise data providers publish pricing?
Custom-quoted contracts let vendors price by customer size and negotiation rather than a public rate card. The practical consequence for buyers: quotes are starting positions, and the factors on each guide below are the negotiation levers.
What does B2B data cost overall?
Enterprise sales-intelligence subscriptions typically run from roughly $5,000 to $15,000+ per year, while static list brokers sell one-time datasets from under $100.
APA
B2B Data Index Research Team. (2026). B2B Data Provider Pricing Guides 2026: ZoomInfo, Apollo, Cognism & 15 More Explained. B2B Data Index. https://b2bdataindex.com/pricing/
Markdown
[B2B Data Provider Pricing Guides 2026: ZoomInfo, Apollo, Cognism & 15 More Explained](https://b2bdataindex.com/pricing/) — B2B Data Index, 2026