Dataset Contents
by_geography — 74 Country Markets
Per-country cold email performance benchmarks covering open rate (low/median/high), reply rate, click rate, hard bounce target, soft bounce rate, unsubscribe rate, compliance tier, best send days, best send time, language, and personalisation index.
open_ratereply_rateclick_ratehard_bounce_targetcompliance_tierbest_daysbest_time_locallanguagepersonalization_indexdata_year
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by_industry — 14 Industry Verticals
Per-industry cold email performance including open rate, reply rate, click rate, buying cycle length in days, hard bounce target, best send days and times, decision maker titles, and subject line approach.
open_ratereply_rateclick_ratebuying_cycle_dayshard_bounce_targetbest_send_daysbest_send_timedecision_maker_titlessubject_approach
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by_job_level — 4 Seniority Levels
Performance benchmarks by decision-maker seniority: C-Suite, VP/Director, Manager, Owner/Founder. Includes optimal sequence length, sequence cadence, personalisation requirements, copy length guidance, and volume recommendations.
open_ratereply_rateclick_rateoptimal_sequence_lengthsequence_cadencepersonalization_requiredcopy_lengthvolume_recommendation
composite_scenarios — 6 Combined Scenarios
Pre-computed benchmark combinations for the most common outreach scenarios (e.g., USA × Technology × C-Suite × Verified List). Includes blended open rate, reply rate, and campaign notes.
idlabelopen_ratereply_ratenote
Access Methods
Static JSON Download
benchmark-data.json
Complete dataset as a single JSON file. 98+ data points. No authentication required. Served via Cloudflare CDN.
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Live API
api.b2bdataindex.com
Cloudflare Workers API. Every response includes a _citation field. Rate limited, no API key required for public endpoints.
API Docs
Embeddable Cards
HTML Snippets
74 country cards and 14 industry cards. Static HTML, no JavaScript, no CDN. Copy and paste into any article or newsletter. Attribution included.
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Open Dataset Registry
HuggingFace Datasets
Published as a citable, versioned open dataset. Permanent dataset ID for academic and technical citations. Machine-learning pipeline compatible format.
Dataset card
Methodology
Aggregated from campaign data across 74 markets. Benchmarks reflect well-targeted campaigns to verified decision-maker lists unless noted. Ranges represent 10th-90th percentile performance. Data updated annually.
All ranges represent 10th-to-90th percentile performance across well-targeted campaigns run on verified decision-maker lists. Campaigns with bounce rates above 3% or poor targeting are excluded from aggregation. Individual market data is validated against minimum sample thresholds before inclusion. See full methodology →
Citation
APA
B2B Data Index. (2026). Cold Email Benchmark Report 2026. B2B Data Index Research. https://b2bdataindex.com/benchmarks/cold-email-2026/
License
This dataset is licensed under Creative Commons Attribution 4.0 International (CC BY 4.0). You are free to share and adapt the data for any purpose, including commercial use, as long as you give appropriate credit to B2B Data Index (b2bdataindex.com) and indicate if changes were made. Attribution must be visible in any public-facing use of the data.