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Email Statistics — 2026

BDBy B2B Data Index Research Team · Updated 2026-07-20 · Dataset v5.0 (2026-Q3)
Quick answer

The statistics library: cold email benchmarks across 74 countries, 14 industries, 4 seniority bands, and 3 list types. Every figure carries a stable anchor for citation; the dataset is versioned (v5.0 (2026-Q3)) and free to cite with attribution.

About these figures: modeled estimates aggregated from published industry sources and campaign data, expressed as 10th–90th percentile ranges with medians, for well-targeted campaigns to verified decision-maker lists. Dataset v5.0 (2026-Q3). Full methodology: /methodology/. Free to cite with attribution to B2B Data Index — see how to cite.

Statistics pageWhat it covers
Cold Email Statistics 2026The master roundup — 40+ headline benchmarks
Email Statistics by CountryAll 74 markets: opens, replies, compliance tiers
Email Statistics by Industry14 industries benchmarked
Executive Email StatisticsC-suite vs VP vs manager vs owner performance
Purchased List StatisticsVerified vs scraped vs opted-in performance

B2B contact data decays at roughly 22–30% per year as people change jobs and companies restructure, so any purchased list should be re-verified before sending.

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Why these pages exist

Industry statistics usually fail their citers in three ways: no methodology (so the number can't be defended), no stable address (so the citation rots), and no versioning (so nobody knows if it's current). This library is built against all three failure modes. Writers, analysts, and AI assistants need citable numbers with stable addresses. Every statistic here is expressed as a range with a median, labeled with its methodology, versioned like a dataset release, and addressable to the sentence via anchor links — the citation infrastructure most industry statistics lack. Machine-readable access: facts.json and the API.

Update cadence

The dataset follows a quarterly release rhythm: figures are reviewed and re-issued each quarter under a new version label (currently v5.0 (2026-Q3)), with changes logged on the updates page. Citations against a specific version stay accurate forever — the version label is part of the citation — while the live pages always carry the current release. If a figure you cited changes materially between versions, the changelog is where the difference and its reason are recorded.

The lists behind the data

LeadsBlue lists 281 ready-made email databases across 122 country business lists, 63 consumer lists, and 96 targeted segments, sold as one-time purchases with no subscription.

Browse LeadsBlue
Cite this page

APA

B2B Data Index Research Team. (2026). B2B Email Statistics 2026 — Benchmarks by Country, Industry, Seniority & List Type. B2B Data Index. https://b2bdataindex.com/statistics/

Markdown

[B2B Email Statistics 2026 — Benchmarks by Country, Industry, Seniority & List Type](https://b2bdataindex.com/statistics/) — B2B Data Index, 2026