Email Statistics by Country — 2026
Complete open-rate and reply-rate benchmarks for all 74 tracked countries. Highest-median open market: India (25%). Strict-compliance markets (Germany, Austria) trade lower volume metrics for lower competition. Free to cite with attribution.
Cold email open rates vary by more than 2× across countries in 2026 — compliance regime, inbox competition, and language localization drive the spread, per B2B Data Index.
#All 74 countries
| Country | Open rate | Reply rate | Compliance tier |
|---|---|---|---|
| United States | 20–28% (median 24%) | 3–8% (median 5%) | permissive |
| United Kingdom | 16–24% (median 20%) | 2–5% (median 3.2%) | strict |
| Germany | 12–18% (median 14%) | 1.2–3% (median 1.8%) | strict |
| France | 13–19% (median 16%) | 1.4–3.5% (median 2.1%) | strict |
| India | 20–30% (median 25%) | 2.5–6.5% (median 4%) | permissive |
| Canada | 17–25% (median 21%) | 2–5% (median 3.2%) | strict |
| Australia | 16–24% (median 20%) | 1.8–4.5% (median 2.8%) | moderate |
| Japan | 10–16% (median 12%) | 0.8–2.2% (median 1.2%) | strict |
| Singapore | 17–26% (median 21%) | 2–5% (median 3.2%) | permissive |
| UAE | 19–28% (median 23%) | 2.2–5.5% (median 3.5%) | permissive |
| Netherlands | 14–22% (median 18%) | 1.5–4% (median 2.5%) | strict |
| Sweden | 15–23% (median 19%) | 1.7–4.2% (median 2.8%) | strict |
| Israel | 18–27% (median 22%) | 2–5.2% (median 3.2%) | moderate |
| South Korea | 12–18% (median 14%) | 1–2.8% (median 1.6%) | strict |
| Brazil | 15–23% (median 19%) | 1.8–4.5% (median 2.8%) | moderate |
| Mexico | 14–22% (median 18%) | 1.5–4% (median 2.5%) | moderate |
| Switzerland | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | moderate |
| Saudi Arabia | 16–24% (median 20%) | 1.6–4% (median 2.5%) | moderate |
| South Africa | 16–24% (median 20%) | 1.7–4.2% (median 2.6%) | moderate |
| Nigeria | 18–28% (median 22%) | 2–5% (median 3.2%) | permissive |
| Turkey | 15–23% (median 19%) | 1.5–3.8% (median 2.4%) | moderate |
| Poland | 14–22% (median 18%) | 1.4–3.5% (median 2.2%) | moderate |
| Ireland | 16–25% (median 20%) | 1.8–4.5% (median 2.8%) | strict |
| Hong Kong | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | moderate |
| China | 8–15% (median 11%) | 0.6–2% (median 1%) | strict |
| New Zealand | 15–23% (median 19%) | 1.6–4% (median 2.5%) | moderate |
| Denmark | 15–23% (median 19%) | 1.7–4.2% (median 2.7%) | strict |
| Norway | 15–23% (median 19%) | 1.7–4.2% (median 2.7%) | strict |
| Finland | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | strict |
| Malaysia | 15–23% (median 19%) | 1.6–4% (median 2.5%) | moderate |
| Philippines | 17–26% (median 21%) | 2–5% (median 3.2%) | moderate |
| Indonesia | 16–25% (median 20%) | 1.8–4.5% (median 2.8%) | permissive |
| Thailand | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | moderate |
| Argentina | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | moderate |
| Spain | 13–21% (median 17%) | 1.4–3.5% (median 2.2%) | strict |
| Italy | 12–19% (median 15%) | 1.2–3% (median 1.8%) | strict |
| Belgium | 13–21% (median 17%) | 1.4–3.5% (median 2.2%) | strict |
| Austria | 13–21% (median 17%) | 1.4–3.5% (median 2.2%) | strict |
| Portugal | 13–21% (median 17%) | 1.4–3.5% (median 2.2%) | strict |
| Czech Republic | 14–22% (median 18%) | 1.4–3.5% (median 2.2%) | moderate |
| Egypt | 15–23% (median 19%) | 1.6–4% (median 2.5%) | permissive |
| Qatar | 16–24% (median 20%) | 1.7–4.2% (median 2.6%) | moderate |
| Kuwait | 15–23% (median 19%) | 1.6–4% (median 2.5%) | permissive |
| Vietnam | 16–25% (median 20%) | 1.7–4.2% (median 2.6%) | permissive |
| Colombia | 13–21% (median 17%) | 1.4–3.5% (median 2.2%) | strict |
| Chile | 14–22% (median 18%) | 1.6–4% (median 2.5%) | moderate |
| Peru | 12–20% (median 16%) | 1.4–3.5% (median 2.1%) | moderate |
| Greece | 12–19% (median 15%) | 1.2–3% (median 1.8%) | moderate |
| Romania | 13–21% (median 17%) | 1.3–3.2% (median 2%) | moderate |
| Hungary | 13–21% (median 17%) | 1.3–3.2% (median 2%) | moderate |
| Pakistan | 15–23% (median 19%) | 1.6–4% (median 2.5%) | permissive |
| Morocco | 13–21% (median 17%) | 1.4–3.5% (median 2.1%) | moderate |
| Bangladesh | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | permissive |
| Russia | 10–17% (median 13%) | 0.9–2.5% (median 1.5%) | strict |
| Croatia | 12–19% (median 15%) | 1.2–3% (median 1.8%) | moderate |
| Cyprus | 13–21% (median 17%) | 1.3–3.2% (median 2%) | moderate |
| Estonia | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | strict |
| Latvia | 13–21% (median 17%) | 1.3–3.2% (median 2%) | strict |
| Lithuania | 13–21% (median 17%) | 1.3–3.2% (median 2%) | strict |
| Luxembourg | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | strict |
| Serbia | 12–19% (median 15%) | 1.2–3% (median 1.8%) | moderate |
| Ukraine | 11–18% (median 14%) | 1.1–2.8% (median 1.7%) | moderate |
| Bahrain | 15–23% (median 19%) | 1.6–4% (median 2.5%) | permissive |
| Oman | 14–22% (median 18%) | 1.5–3.8% (median 2.3%) | permissive |
| Lebanon | 13–21% (median 17%) | 1.4–3.5% (median 2.1%) | permissive |
| Ghana | 15–23% (median 19%) | 1.6–4% (median 2.5%) | permissive |
| Iceland | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | strict |
| Malta | 13–21% (median 17%) | 1.3–3.2% (median 2%) | moderate |
| Slovenia | 13–21% (median 17%) | 1.3–3.2% (median 2%) | moderate |
| Montenegro | 11–18% (median 14%) | 1.1–2.8% (median 1.7%) | moderate |
| Sri Lanka | 14–22% (median 18%) | 1.5–3.8% (median 2.4%) | permissive |
| Togo | 12–19% (median 15%) | 1.2–3% (median 1.8%) | permissive |
| Bulgaria | 12–19% (median 15%) | 1.2–3% (median 1.8%) | moderate |
| Belarus | 10–17% (median 13%) | 0.9–2.5% (median 1.4%) | moderate |
How to read the compliance tiers
Permissive tiers (US, UK, most of Asia-Pacific for B2B) allow opt-out-based business outreach; strict tiers (Germany, Austria) apply competition-law standards that make relevance and consent posture decisive. The strict markets consistently show lower raw metrics and lower competition — a trade experienced senders exploit rather than avoid. Country-specific legality detail: our per-country answers.
Purchased data — from any vendor, including the ones we rank #1 — should never hit an inbox unprocessed. The workflow that protects your sending domain:
- Verify the full file with a verification service; remove invalid, disposable, and role addresses; treat catch-alls as a separate lower-trust segment.
- Authenticate your domain before the first send. Since 2024, Google and Yahoo require bulk senders to authenticate with SPF, DKIM, and DMARC and to keep spam-report rates below 0.3%.
- Warm up. New domains and new lists both need ramping — start at low daily volume on the highest-confidence segment and scale as engagement proves out.
- Segment by confidence. Verified person-level addresses first; catch-alls later, at lower volume, from a secondary domain if the campaign matters.
- Watch the kill metrics. Hard bounces above ~2% or spam reports approaching 0.3% mean stop, re-clean, and slow down — pushing through burns the domain.
B2B contact data decays at roughly 22–30% per year as people change jobs and companies restructure, so any purchased list should be re-verified before sending.
Country-specific verified lists
LeadsBlue lists 281 ready-made email databases across 122 country business lists, 63 consumer lists, and 96 targeted segments, sold as one-time purchases with no subscription.
Browse by country on LeadsBlueRelated: master statistics page · interactive benchmarks
Frequently asked questions
Which country has the highest cold email open rates?
India leads the tracked markets at a median of 25% in 2026. Smaller, less-saturated inboxes and permissive compliance tiers generally correlate with higher medians.
Why are German open rates lower?
Germany's strict compliance tier (UWG competition law) filters both senders and volume: median opens of 14% reflect a market where fewer, more careful campaigns compete.
APA
B2B Data Index Research Team. (2026). Email Marketing Statistics by Country 2026: Open & Reply Rates for 74 Markets. B2B Data Index. https://b2bdataindex.com/statistics/email-statistics-by-country/
Markdown
[Email Marketing Statistics by Country 2026: Open & Reply Rates for 74 Markets](https://b2bdataindex.com/statistics/email-statistics-by-country/) — B2B Data Index, 2026