Tech Platform Intelligence · Mailchimp · 2026
Mailchimp Users B2B Database
Mailchimp (now part of Intuit) has approximately 12 million registered users globally, with approximately 3 million on paid plans. Mailchimp users are predominantly small businesses, content creators, and e-commerce merchants who need email marketing without complex marketing aut
Mailchimp users are targets for: email marketing agencies helping businesses move beyond basic Mailchimp campaigns, migration services to more sophisticated platforms (Klaviyo for e-commerce, ActiveCa
Mailchimp + Tech & SaaS22-31% open rateMailchimp + Healthcare18-26% open rateMailchimp + Manufacturing16-23% open rateMailchimp + Finance15-22% open rateMailchimp + Prof. Services20-28% open rateMailchimp + Property & Real Estate18-26% open rateMailchimp + Construction17-24% open rateMailchimp + Legal19-27% open rateMailchimp + E-commerce24-33% open rateMailchimp + Energy Sector14-20% open rateMailchimp + EdTech & Training16-24% open rateMailchimp + Retail & Consumer Brands17-24% open rateMailchimp + Agri-Food & Farming14-22% open rateMailchimp + Logistics & Supply Chain16-22% open rate