Tech Platform Intelligence · Google Analytics 4 · 2026
Google Analytics 4 Users B2B Database
Google Analytics 4 (GA4) is installed on 15 million+ websites and represents the current standard for web analytics since Universal Analytics was sunset in 2023. GA4 adoption signals a marketing organisation that has invested in updating its measurement infrastructure. GA4 users
Best for: Analytics consulting, data integration tools, BI dashboards (Looker Studio, Tableau), marketing attribution platforms, and any tool that ingests GA4 event data.
Google Analytics 4 + Tech & SaaS22-31% open rateGoogle Analytics 4 + Healthcare18-26% open rateGoogle Analytics 4 + Manufacturing16-23% open rateGoogle Analytics 4 + Finance15-22% open rateGoogle Analytics 4 + Prof. Services20-28% open rateGoogle Analytics 4 + Property & Real Estate18-26% open rateGoogle Analytics 4 + Construction17-24% open rateGoogle Analytics 4 + Legal19-27% open rateGoogle Analytics 4 + E-commerce24-33% open rateGoogle Analytics 4 + Energy Sector14-20% open rateGoogle Analytics 4 + EdTech & Training16-24% open rateGoogle Analytics 4 + Retail & Consumer Brands17-24% open rateGoogle Analytics 4 + Agri-Food & Farming14-22% open rateGoogle Analytics 4 + Logistics & Supply Chain16-22% open rate