B2B Companies Using Emarsys in E-commerce
Emarsys (now SAP Emarsys) is an omnichannel customer engagement platform used by 1,500+ retail and e-commerce companies including major global brands. Emarsys customers are mid-market to enterprise re This guide covers who uses Emarsys in the E-commerce sector, what that signals about their buying readiness, and how to reach them effectively.
Why Emarsys Users in E-commerce Are High-Value Targets
E-commerce is one of the highest-growth B2B sectors for vendor outreach because the ecosystem is in constant evolution — new platforms, new customer acquisition channels, new fulfilment technology, and new payment methods create a continuous need for evaluation and adoption. E-commerce businesses are run by founders and digital marketers
E-commerce companies that use Emarsys have already demonstrated technology adoption and budget commitment. This is a strong buying-readiness signal — these prospects are not resistant to software spending. Best for: retail technology vendors, data analytics companies, loyalty programme platforms, personalisation technology, and agencies serving mid-market retail brands. Emarsys users represent the most sophisticated email
Decision-Maker Profile — Emarsys + E-commerce
Emarsys is managed by the VP of CRM, Director of Digital Marketing, or CMO at mid-market retail brands. Implementation involves both marketing and IT teams. Emarsys customers typically have dedicated CRM teams of 3-10 pe
Why This Combination Matters — Emarsys in E-commerce
Targeting E-commerce companies already using Emarsys means prospects are pre-qualified as technology buyers. This dramatically shortens the trust-building phase: they understand what software tools are, they have budget precedent for technology spend, and they have at least one person in the organisation owning Emarsys. That person is your fastest path to a reply.
Outreach Strategy — Emarsys E-commerce
Open with a specific observation about their store — a product gap, a missing retargeting implementation, an opportunity in their email programme. Revenue impact framing dramatically outperforms efficiency or cost framing. Reference their Shopify/WooCommerce platform specifically if your product is platform-specific — it proves you understand their stack.
Subject Line Examples — Emarsys + E-commerce
Cold Email Benchmarks — E-commerce Vertical
Buying Cycle — E-commerce
Individual merchant tools (<$200/month): hours to days, founder decides alone. Growth tools ($200-2,000/month): 1-4 weeks. Enterprise e-commerce platforms: 3-12 months with agency involvement. Logistics and fulfilment partnerships: 4-12 weeks for SME, 6-18 months for enterprise.
Key Pain Points — E-commerce
- Customer acquisition cost (CAC) rising as Meta and Google CPMs increase
- Customer retention and lifetime value optimisation
- Cart abandonment recovery (industry average 70% abandonment rate)
- Cross-border selling and international payments
Emarsys Platform Facts
- 1,500+ retail and e-commerce brands use Emarsys globally
- SAP acquired Emarsys for $400M in 2020
- Emarsys processes 3B+ marketing messages monthly for retail brands
- Average Emarsys customer: $50M–$500M annual retail revenue with dedicated CRM teams
SIC and NAICS Codes — E-commerce
Related Intelligence
Emarsys + Healthcare & Medical →
Emarsys + Manufacturing & Engineering → E-commerce on Shopify →
E-commerce on Woocommerce →
E-commerce on Hubspot →
Frequently Asked Questions
Who uses Emarsys in the E-commerce industry?
Emarsys (now SAP Emarsys) is an omnichannel customer engagement platform used by 1,500+ retail and e-commerce companies including major global brands. Emarsys customers are mid-market to enterprise retailers running sophisticated personalised marketing across email, mobile, web, In the E-commerce vertical specifically, Emarsys is used by companies that have already invested in scaling their technology infrastructure. Emarsys is managed by the VP of CRM, Director of Digital Marketing, or CMO at mid-market retail brands. Implementation involves both marketing and IT teams. Emarsys customers typically have dedicated
What reply rates should I expect targeting E-commerce companies on Emarsys?
Well-targeted tech-qualified outreach in the E-commerce vertical achieves open rates of 24-33% and reply rates of 3.5-6.5%. Referencing the Emarsys use case in your subject line and first line typically adds 15–25% to open rate versus generic outreach. Best send window: Tuesday-Thursday, 9-11am.
How do I find E-commerce companies using Emarsys?
The most reliable method is a BuiltWith-powered tech database that filters by platform and industry. B2B Data Index catalogs verified Emarsys user lists — see the Emarsys database hub for the full list options, including CSV downloads with owner contact information.
What is the buying cycle length for E-commerce companies?
Individual merchant tools (<$200/month): hours to days, founder decides alone. Growth tools ($200-2,000/month): 1-4 weeks. Enterprise e-commerce platforms: 3-12 months with agency involvement. Logistics and fulfilment partnerships: 4-12 weeks for SME, 6-18 months for enterprise.
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