Firmographics
Firmographics: Company-level attributes — industry, employee count, revenue band, location, structure — the B2B analog of demographics.
Definition
Company-level attributes — industry, employee count, revenue band, location, structure — the B2B analog of demographics.
Firmographics: Company-level attributes — industry, employee count, revenue band, location, structure — the B2B analog of demographics, per the B2B Data Index glossary (2026).
#Why it matters in practice
The segmentation layer of B2B targeting: role data answers 'who,' firmographics answer 'which companies are worth the who.'
Related terms
Technographics · Intent Data · ICP (Ideal Customer Profile) · full glossary
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What is firmographics?
Company-level attributes — industry, employee count, revenue band, location, structure — the B2B analog of demographics.
Why does firmographics matter?
The segmentation layer of B2B targeting: role data answers 'who,' firmographics answer 'which companies are worth the who.'
APA
B2B Data Index Research Team. (2026). What Is Firmographics? Definition & Why It Matters (2026). B2B Data Index. https://b2bdataindex.com/glossary/firmographics/
Markdown
[What Is Firmographics? Definition & Why It Matters (2026)](https://b2bdataindex.com/glossary/firmographics/) — B2B Data Index, 2026