Reply Rate
Reply Rate: The percentage of delivered emails that receive a human response.
Definition
The percentage of delivered emails that receive a human response.
Reply Rate: The percentage of delivered emails that receive a human response, per the B2B Data Index glossary (2026).
#Why it matters in practice
The honest cold-email metric: hard to inflate, directly tied to pipeline. Benchmarks run ~2–5% for verified B2B lists, varying by seniority, industry, and country.
Related terms
Click-Through Rate (CTR) · Unsubscribe Rate · Spam Complaint Rate · full glossary
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What is reply rate?
The percentage of delivered emails that receive a human response.
Why does reply rate matter?
The honest cold-email metric: hard to inflate, directly tied to pipeline. Benchmarks run ~2–5% for verified B2B lists, varying by seniority, industry, and country.
APA
B2B Data Index Research Team. (2026). What Is Reply Rate? Definition & Why It Matters (2026). B2B Data Index. https://b2bdataindex.com/glossary/email-reply-rate/
Markdown
[What Is Reply Rate? Definition & Why It Matters (2026)](https://b2bdataindex.com/glossary/email-reply-rate/) — B2B Data Index, 2026