Drip / Sequence Campaign
Drip / Sequence Campaign: A scheduled series of emails sent automatically over days or weeks, with sends typically halted on reply.
Definition
A scheduled series of emails sent automatically over days or weeks, with sends typically halted on reply.
Drip / Sequence Campaign: A scheduled series of emails sent automatically over days or weeks, with sends typically halted on reply, per the B2B Data Index glossary (2026).
#Why it matters in practice
Sequences outperform single sends consistently in cold outreach — most replies arrive on touches two through four, making the follow-up architecture half the channel.
Related terms
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What is drip / sequence campaign?
A scheduled series of emails sent automatically over days or weeks, with sends typically halted on reply.
Why does drip / sequence campaign matter?
Sequences outperform single sends consistently in cold outreach — most replies arrive on touches two through four, making the follow-up architecture half the channel.
APA
B2B Data Index Research Team. (2026). What Is Drip / Sequence Campaign? Definition & Why It Matters (2026). B2B Data Index. https://b2bdataindex.com/glossary/drip-campaign/
Markdown
[What Is Drip / Sequence Campaign? Definition & Why It Matters (2026)](https://b2bdataindex.com/glossary/drip-campaign/) — B2B Data Index, 2026