Cold Email Benchmarks 2026: Open Rates, Reply Rates, and Bounce Data by Country

Cold email benchmark data is widely published but rarely specific to B2B cold outreach. Consumer email benchmarks are not cold email benchmarks. These figures are derived from B2B cold email campaign analysis.

Global Averages 2026

Well-targeted B2B cold email achieves: open rate 19–26%, reply rate 3–7%, positive reply rate 30–50% of all replies, hard bounce rate below 2% on verified lists. These benchmarks assume minimum quality standards: verified list, targeted ICP, professional copy, working opt-out.

By Geography

United States: open 20–28%, reply 3–8%. United Kingdom: open 16–22%, reply 2–5%. Germany: open 12–18%, reply 1.5–3.5%. India: open 20–28%, reply 3–8%. Singapore: open 20–26%, reply 3–7%. Australia: open 16–22%, reply 2–5%.

By Industry

Technology/SaaS: open 22–30%, reply 4–9%. Healthcare: open 16–22%, reply 2–5%. Manufacturing: open 18–24%, reply 2–5%. Finance: open 14–20%, reply 2–4%. Professional Services: open 17–23%, reply 2–5%.