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E-commerce — Cold Email Benchmarks 2026
Open rate: 20–30% ·
Reply rate: 3–7% ·
Buying cycle: 14 days
Source: B2B Data Index Cold Email Benchmark Report 2026
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E-commerce — Cold Email Benchmarks 2026
| Open Rate |
20–30% |
Reply Rate |
3–7% |
| Buying Cycle |
14 days |
Bounce Max |
2.5% |
| Best Days |
Tuesday, Wednesday, Thursday · 8:00-10:00am local |
Source: B2B Data Index Cold Email Benchmark Report 2026
· Aggregated from campaign data across verified B2B lists
· All 14 industries →
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<meta itemprop="name" content="Cold Email Benchmarks — E-commerce 2026">
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E-commerce — Cold Email Benchmarks 2026
</p>
<table style="width:100%;border-collapse:collapse;font-size:13px">
<tr>
<td style="padding:4px 12px 4px 0;color:#64748b">Open Rate</td>
<td style="padding:4px 8px 4px 0;font-weight:700;color:#0f172a">20–30%</td>
<td style="padding:4px 12px 4px 16px;color:#64748b">Reply Rate</td>
<td style="padding:4px 0;font-weight:700;color:#0f172a">3–7%</td>
</tr>
<tr>
<td style="padding:4px 12px 4px 0;color:#64748b">Buying Cycle</td>
<td style="padding:4px 8px 4px 0;font-weight:700;color:#0f172a">14 days</td>
<td style="padding:4px 12px 4px 16px;color:#64748b">Bounce Max</td>
<td style="padding:4px 0;font-weight:700;color:#0f172a">2.5%</td>
</tr>
<tr>
<td style="padding:4px 12px 4px 0;color:#64748b">Best Days</td>
<td colspan="3" style="padding:4px 0;color:#334155">Tuesday, Wednesday, Thursday · 8:00-10:00am local</td>
</tr>
</table>
</blockquote>
<figcaption style="margin-top:8px;font-size:11px;color:#64748b;line-height:1.6">
Source: <cite><a href="https://b2bdataindex.com/benchmarks/cold-email-2026/"
style="color:#0ea5e9;text-decoration:none"
>B2B Data Index Cold Email Benchmark Report 2026</a></cite>
· Aggregated from campaign data across verified B2B lists
· <a href="https://b2bdataindex.com/benchmarks/by-industry/" style="color:#0ea5e9;text-decoration:none">All 14 industries →</a>
</figcaption>
</figure>
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